Frustrated at how wasteful it was, she did some research and discovered that over a billion toothpaste tubes end up in landfills every year. Lindsay was traveling for work and noticing how many small toothpaste tubes she used. Through the video and the entire page, we uncover the story of why Founder and CEO Lindsay McCormick created the company. They share a polished video of the founder telling their personal story of why they started the company. Bite created eco-friendly toothpaste tablets sold in recyclable glass bottles as an alternative to plastic waste heavy toothpaste tubes.īite’s About Us page does an incredible job right off the top. Let’s take a look at a few examples from some more of our merchants. Your founding story should dive into more detail behind your company’s why. This is a curated story about why you or your company’s founders decided to take the leap all entrepreneurs do: create a company. This isn’t the 25 slide business plan you created. This is not a detailed history of your company’s inception. Often, another title for an About Us page can be “Our Story.” Whichever title you use, it’s important to include a section outlining the story of how your brand came to be. Weave a brand story-don’t share your company’s history They should be eager to scroll down the About page to discover more about who created your brand and what core values you identify with.Ĭreate intrigue, be honest, and be succinct. You want a potential customer to read the statement and be drawn in to knowing more about your brand. It should be obvious what your brand produces as a product while using emotionally evocative language (notice the use of “inspire,” “positively impact,” “devote,” and “deserve” in the above mission statements). Think of this as a well-crafted elevator pitch that you’d share with a stranger when they ask what your business does. That’s not a requirement for a mission statement, but it’s a great prompt to use if you’re feeling unsure how to start your own.Ī few tips for creating a solid brand statement: It’s important to not go into too much detail here. Through sheer coincidence, each of these begins with “We believe…” Pomegranate sell art influenced puzzles, books, games and stationery. Access to art and knowledge expands your mind, builds community, and enhances your life.” Pomegranate: “We believe in the power of art and information to positively impact the world. That’s why our scientists devote their energy to creating effective, safe skincare that doesn’t harm the environment or animals - because our babies and our earth deserve better.” Pipette sell clean, cruelty free skincare for parents and babies. Pipette: “We believe that biotechnology has the power to change the world. We are on a mission to inspire millions of people to experience a different way to get fit through jump rope fitness.” Crossrope sell weighted jump ropes with quick app workouts. Let’s take a look at some mission statement examples from the About Us pages of our featured merchants for inspiration.Ĭrossrope: “We believe everyone deserves a fun and accessible workout. Think of this like your most concise value proposition that you’ll display at the top of your About Us page so that customers can instantly see what your brand stands for. Narrow down the answer to this “why” question to its most succinct possible form-that’s your mission statement. So, where do you start when you’re trying to craft the perfect About Us page? It’s simple-you start with your “why.” Why was your business founded? What problem were you trying to solve for your customers? Why did you decide to buck the status quo? Your company’s mission: What do you stand for? Showcase the organizations or charities that your business partners with that align with your brand values.Share pictures of your founders and humanize the brand by telling the company story in a succinct and captivating way.Use your About Us page to connect with new customers over shared core values by outlining what your business cares about and what your brand mission statement is.
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